This is a very good breakdown of what a brand is compared to design and aesthetics. It's the entire experience that differentiates one entity from another. Hopefully this will clear up any misconceptions that others have very well. Great piece.
Short but to the point. I did not know about this quote from Elon Musk. Regardless of what one thinks about Elon Musk, he has a personality and a brand. Sir Richard Branson would be another; Bezos may be more discreet but still has a brand identity that can be felt.
I would say there are two difficult things about building a brand. One, as you mentioned, is that it is about searching yourself: what are you about, what are your values. This sounds like a generic question, but once you slowly find it, you realize the power of brand uniqueness.
The second hard thing, in my opinion, is more technical. How do you translate or communicate that identity? How are you going to market it? There are different routes, styles, platforms, and technical tools to express that identity.
And there is no point in copying others on this. This is a set of skills that are custom-made.
But if you are a good advisor, you can still guide people toward becoming more themselves through their brand.
This is a very good breakdown of what a brand is compared to design and aesthetics. It's the entire experience that differentiates one entity from another. Hopefully this will clear up any misconceptions that others have very well. Great piece.
Thanks Cheniece!
Short but to the point. I did not know about this quote from Elon Musk. Regardless of what one thinks about Elon Musk, he has a personality and a brand. Sir Richard Branson would be another; Bezos may be more discreet but still has a brand identity that can be felt.
I would say there are two difficult things about building a brand. One, as you mentioned, is that it is about searching yourself: what are you about, what are your values. This sounds like a generic question, but once you slowly find it, you realize the power of brand uniqueness.
The second hard thing, in my opinion, is more technical. How do you translate or communicate that identity? How are you going to market it? There are different routes, styles, platforms, and technical tools to express that identity.
And there is no point in copying others on this. This is a set of skills that are custom-made.
But if you are a good advisor, you can still guide people toward becoming more themselves through their brand.